Therapists on Google: the numbers, free to cite

Name: Therapists on Google: benchmark dataset (2026)
Creator: Steven Von
License: https://creativecommons.org/licenses/by/4.0/

We analyzed 171,610 public Google Business Profile listings of therapists across 51 states. Every figure below is free to quote with a link back. Press and researchers can text or call (385) 832-6175 for a custom cut of the data.

17%

of therapists on Google list no website at all

median Google review count for a therapy practice

56.2%

have fewer than 10 reviews

9 vs 1

median reviews with a website vs without one

75.9%

are rated 4.5 stars or higher

22.7%

list no business hours on their profile

28.4%

are open on Saturday

28.7%

show a public email address

At a glance

of therapists on Google list no website at all17%

median Google review count for a therapy practice6

have fewer than 10 reviews56.2%

median reviews with a website vs without one9 vs 1

are rated 4.5 stars or higher75.9%

list no business hours on their profile22.7%

How to cite

Full Caseload Therapist, "Therapists on Google: benchmark report," 2026, https://fullcaseloadtherapist.com/benchmarks/

Download the summary (CSV) Full benchmark report

Method

Listings are pulled monthly from public Google Business Profile results for therapists in every US state, deduplicated by place, and summarized. Percentages are of all listings analyzed unless stated. Compiled and edited by Steven Von. License: CC BY 4.0, attribution to Full Caseload Therapist with a link.

Top states by listings

CA: 9,578
TX: 8,663
FL: 8,338
OH: 7,181
NY: 6,883
IL: 6,813
NJ: 6,662
MA: 6,479
WA: 6,307
MI: 5,731

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