Where your competition is in North Carolina
The largest concentrations of therapists in our North Carolina data are in Raleigh, Charlotte, Fayetteville, Wilmington, Winston-Salem, Cary, Greensboro and Jacksonville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Raleigh.
The map pack in North Carolina
Google shows three businesses in the map pack for a search like "therapy practice near me" in Raleigh. In North Carolina the shops that hold those spots usually sit near the 90th percentile, 100 reviews, not the median. 10.1% of North Carolina therapists have passed 100 reviews; the other 89.9% are competing for whatever is left below the fold.
The website gap in North Carolina
12.1% of North Carolina therapists list no website on their Google profile, fewer than the national 17%. Nationally, therapists with a website have a median of 9 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How North Carolina compares
Of the 51 states in our data, North Carolina ranks 15th for the number of therapists, 16th for median review count, and 46th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| North Carolina | 4,566 | 7 | 12.1% |
| Alabama | 2,511 | 6 | 19% |
| Delaware | 461 | 8 | 15.8% |
| District of Columbia | 21 | 25 | 9.5% |
| Florida | 8,338 | 15 | 14.2% |
| Georgia | 5,694 | 9 | 14.3% |
| Kentucky | 1,984 | 7 | 18.3% |
| Maryland | 5,147 | 6 | 14.4% |
| Mississippi | 1,440 | 3.5 | 21.9% |
What to do first in North Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 7-review shop past the North Carolina 75th percentile (29) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where North Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 7 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.