# Full Caseload Therapist > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for therapists. Every service is offered as a free 14-day trial to therapists; start by texting or calling (385) 832-6175. ## Benchmark data - [Therapists on Google benchmark report](https://fullcaseloadtherapist.com/benchmarks/): 171,610 listings, 51 states. Median reviews 6; 17% have no website; 56.2% have under 10 reviews; median reviews with a website 9 vs 1 without. ## Guides - [Hiring help for practice marketing, or doing it yourself](https://fullcaseloadtherapist.com/guides/hiring-a-marketing-agency-therapists/): What marketing for a therapy practice should cost, the red flags specific to this field, what to keep in house, and why a trial beats a twelve-month contract. - [The therapy calendar year: when practices empty and what to do about it](https://fullcaseloadtherapist.com/guides/slow-season-marketing-therapists/): The predictable slow stretches in private practice, what causes each one, and a month-by-month plan that keeps summer and December from wrecking your revenue. - [Setting and presenting your fee: private pay, panels and sliding scale](https://fullcaseloadtherapist.com/guides/private-pay-fees-therapists/): How to price a therapy session, what panels really pay, good-better-best options, cancellation policy and card on file, and how the fee changes your marketing. - [Missed calls and slow replies are the biggest leak in private practice](https://fullcaseloadtherapist.com/guides/missed-calls-intake-therapists/): What an unreturned intake call costs a therapy practice, speed to lead, text-back that stays confidential, and a follow-up sequence that fills a calendar. - [The seven things a therapy practice website has to do](https://fullcaseloadtherapist.com/guides/therapy-practice-website-essentials/): Page structure, the fee question, insurance pages, speed, tap-to-call and booking for private practice, plus when a directory listing is not enough on its own. - [How to show up when someone asks ChatGPT for a therapist](https://fullcaseloadtherapist.com/guides/ai-search-chatgpt-therapists/): What AI answer engines read before they name a practice, the page structure they quote, the citation work that matters, and how to check your visibility. - [Facebook and Instagram ads for a therapy practice](https://fullcaseloadtherapist.com/guides/facebook-instagram-ads-therapists/): Why Meta restricts health targeting, the creative that books consultations, realistic budgets and cost per lead, and how to retarget without being creepy. - [Google Ads for therapists: budgets, keywords and the money pits](https://fullcaseloadtherapist.com/guides/google-ads-therapists/): What a therapy click really costs, the campaign build that works for private practice, the keywords that drain a budget, and how to judge results in 30 days. - [The Google Business Profile setup that fills a therapy calendar](https://fullcaseloadtherapist.com/guides/google-business-profile-therapists/): Categories, services, hours, photos, posts and Q and A for a private practice, plus the address question every home-office and telehealth therapist runs into. - [Google reviews for therapists, inside the ethics code](https://fullcaseloadtherapist.com/guides/google-reviews-therapists/): What the APA and ACA codes actually say about testimonials, who you can ask, the wording that works, how to reply safely, and what to build instead of reviews. ## Blog - [The September wave is here and most practices are not ready for it](https://fullcaseloadtherapist.com/blog/september-referral-wave-private-practice/): Inquiries jump when school starts and routines return. Here is what to fix this week so the second-biggest intake surge of the year does not go to voicemail. - [AI answers are now picking the therapist, and most practice sites are unreadable to them](https://fullcaseloadtherapist.com/blog/ai-answers-are-choosing-therapists/): Google AI Overviews and ChatGPT now answer "find me a therapist who takes my insurance". What decides whether you get named, and how to check it this week. ## Services (each a free 14-day trial) - [Google Ads management for therapists](https://fullcaseloadtherapist.com/services/google-ads-management/) - [Facebook and Instagram ads for therapists](https://fullcaseloadtherapist.com/services/facebook-and-instagram-ads/) - [AI search optimization for therapists](https://fullcaseloadtherapist.com/services/ai-search-optimization/) - [Local SEO and Google profile for therapists](https://fullcaseloadtherapist.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for therapists](https://fullcaseloadtherapist.com/services/website-design/) - [Social media management for therapists](https://fullcaseloadtherapist.com/services/social-media-management/) - [Review generation and reputation for therapists](https://fullcaseloadtherapist.com/services/review-generation/) - [Missed-call text-back for therapists](https://fullcaseloadtherapist.com/services/missed-call-text-back/) - [Email and SMS campaigns for therapists](https://fullcaseloadtherapist.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for therapists](https://fullcaseloadtherapist.com/services/bookkeeping/) - [Appointment setting for therapists](https://fullcaseloadtherapist.com/services/appointment-setting/) - [Analytics and reporting for therapists](https://fullcaseloadtherapist.com/services/analytics-and-reporting/) ## By state - [Therapists marketing by state](https://fullcaseloadtherapist.com/therapist-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://fullcaseloadtherapist.com/calculator/) - [Free 14-day trial](https://fullcaseloadtherapist.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://fullcaseloadtherapist.com/faq/) - [About and method](https://fullcaseloadtherapist.com/about/)