Where your competition is in Nevada
The largest concentrations of therapists in our Nevada data are in Las Vegas, Reno, Henderson, Carson City, Sparks, Pahrump, Elko and Fernley. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Las Vegas.
The map pack in Nevada
Google shows three businesses in the map pack for a search like "therapy practice near me" in Las Vegas. In Nevada the shops that hold those spots usually sit near the 90th percentile, 184 reviews, not the median. 16% of Nevada therapists have passed 100 reviews; the other 84.0% are competing for whatever is left below the fold.
The website gap in Nevada
15.5% of Nevada therapists list no website on their Google profile, about as many than the national 17%. Nationally, therapists with a website have a median of 9 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Nevada compares
Of the 51 states in our data, Nevada ranks 39th for the number of therapists, 3rd for median review count, and 30th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Nevada | 1,076 | 10 | 15.5% |
| Colorado | 3,688 | 6 | 10.3% |
| Idaho | 1,383 | 8 | 15% |
| Montana | 768 | 3 | 21.9% |
| Utah | 3,784 | 10 | 10.4% |
| Wyoming | 520 | 5 | 21% |
What to do first in Nevada
- Set a review velocity. One review per job day, asked at the door, moves a 10-review shop past the Nevada 75th percentile (45) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Nevada customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 10 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.