Where your competition is in Montana
The largest concentrations of therapists in our Montana data are in Great Falls, Helena, Butte, Bozeman, Missoula, Billings and Kalispell. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Great Falls.
The map pack in Montana
Google shows three businesses in the map pack for a search like "therapy practice near me" in Great Falls. In Montana the shops that hold those spots usually sit near the 90th percentile, 56 reviews, not the median. 6% of Montana therapists have passed 100 reviews; the other 94.0% are competing for whatever is left below the fold.
The website gap in Montana
Website presence in Montana: 78.1% of therapists link one, 21.9% do not. The national figure is 17% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Montana compares
Of the 51 states in our data, Montana ranks 43rd for the number of therapists, 47th for median review count, and 10th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Montana | 768 | 3 | 21.9% |
| Colorado | 3,688 | 6 | 10.3% |
| Idaho | 1,383 | 8 | 15% |
| Nevada | 1,076 | 10 | 15.5% |
| Utah | 3,784 | 10 | 10.4% |
| Wyoming | 520 | 5 | 21% |
What to do first in Montana
- Set a review velocity. One review per job day, asked at the door, moves a 3-review shop past the Montana 75th percentile (16) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Montana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 3 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.