Full Caseload Therapist

Blog

Short, useful posts for therapists, published several times a week.

Google can now flag your practice profile over suspicious reviews. Here is what to check

Google can block new reviews and show a warning on profiles it thinks have fake ones. What that means for a therapy practice and the habits that keep you clear.

2026-10-17

Most practices hide their email. Many new clients would rather write than call

Only a small share of therapy practices list an email on Google. Here is why that loses quiet, ready-to-book clients, and the safe way to fix it this week.

2026-10-14

Word-for-word replies to a new client inquiry, from first voicemail to booked consult

Exact words for the first callback, the reply email, the no-show follow-up and the last message, written so they stay private, kind and short.

2026-10-11

Meta now treats your therapy ads as health data. Here is what that changes

Meta limits what health and wellness advertisers can track and optimize for. What that means for a therapy practice running Facebook ads, and the fixes.

2026-10-08

The September wave is here and most practices are not ready for it

Inquiries jump when school starts and routines return. Here is what to fix this week so the second-biggest intake surge of the year does not go to voicemail.

2026-09-04

AI answers are now picking the therapist, and most practice sites are unreadable to them

Google AI Overviews and ChatGPT now answer "find me a therapist who takes my insurance". What decides whether you get named, and how to check it this week.

2026-08-21

Try any marketing service free for 14 days.

Pick anything we do. We run it for your therapy practice for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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