Local SEO and Google profile for a therapy practice
Across the 171,610 listings in our dataset this category is a mess: counselors and psychologists sit alongside massage and physical therapists, so the category you pick does real work. Set the primary category to the practitioner term matching your license, then add secondary categories only for what you actually treat.
The unglamorous fields hold the wins. 22.7% of listings show no hours at all, so a person deciding at 9pm cannot tell whether you exist. Only 28.7% show a public email. If you work from home, hide the address and set a service area instead of pinning your kitchen. If you see clients by video across state lines, name those states where a reader and a model can both find them.
Two weeks in: every field filled, telehealth and payment attributes set, weekly posts running, map position tracked from a few points around town. The benchmark report shows where your review count sits in your state.