Where your competition is in Florida
The largest concentrations of therapists in our Florida data are in Miami, Orlando, Tampa, Fort Lauderdale, Kissimmee, Pensacola, Fort Myers and Hollywood. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Miami.
The map pack in Florida
In Florida, 41.8% of therapists have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Orlando searches are not in that group. They are near 172 reviews and they ask every customer.
The website gap in Florida
Website presence in Florida: 85.8% of therapists link one, 14.2% do not. The national figure is 17% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Florida compares
Of the 51 states in our data, Florida ranks 3rd for the number of therapists, 2nd for median review count, and 40th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Florida | 8,338 | 15 | 14.2% |
| Alabama | 2,511 | 6 | 19% |
| Delaware | 461 | 8 | 15.8% |
| District of Columbia | 21 | 25 | 9.5% |
| Georgia | 5,694 | 9 | 14.3% |
| Kentucky | 1,984 | 7 | 18.3% |
| Maryland | 5,147 | 6 | 14.4% |
| Mississippi | 1,440 | 3.5 | 21.9% |
| North Carolina | 4,566 | 7 | 12.1% |
What to do first in Florida
- Set a review velocity. One review per job day, asked at the door, moves a 15-review shop past the Florida 75th percentile (58) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Florida customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.