Where your competition is in Alaska
The largest concentrations of therapists in our Alaska data are in Fairbanks, Anchorage, Juneau, Eagle River, North Pole, Fort Wainwright and Wasilla. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Fairbanks.
The map pack in Alaska
The map pack is a three-slot race, and in Alaska it is won by review count and recency far more than by rating: 76.4% of Alaska therapists are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 12 reviews and the 90th is 58. Those are the numbers to plan around, not the median.
The website gap in Alaska
A website is the clearest marker of a therapy practice that is going to compete for the map pack, and 19% of therapists in Alaska do not have one linked. Across the country the median review count with a site is 9, without one 1. If your shop is in the 19%, start there.
How Alaska compares
Of the 51 states in our data, Alaska ranks 48th for the number of therapists, 50th for median review count, and 20th for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Alaska | 453 | 2 | 19% |
| California | 9,578 | 6 | 21.2% |
| Hawaii | 1,695 | 3 | 31.4% |
| Oregon | 3,387 | 5 | 15.5% |
| Washington | 6,307 | 5 | 20.1% |
What to do first in Alaska
- Set a review velocity. One review per job day, asked at the door, moves a 2-review shop past the Alaska 75th percentile (12) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Alaska customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.