AI search optimization for a therapy practice
People now type whole sentences into an assistant: who is a good couples therapist in Dayton who takes Aetna and has evening slots. The answer is assembled from pages a model can read and from what other sources say about you, which here means your site, your Google profile, Psychology Today, your association directory and your license record.
What gets quoted is plain fact. A page offering a safe, supportive space cannot be cited by anything. A page saying a 50-minute session is $175, that you are in network with Aetna and Cigna, that you see adults and teens over 14, and that you hold two state licenses, gets quoted verbatim. Consistency matters as much as clarity. If your name and address are written three ways across four directories, the model hedges and names someone else.
After two weeks you should have an llms.txt file, question-shaped pages, schema on the practice and each clinician, and saved assistant answers to compare next month.