Where your competition is in Missouri
The largest concentrations of therapists in our Missouri data are in St. Louis, Kansas City, Springfield, Lee's Summit, Jefferson City, Columbia, Liberty and St Peters. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in St. Louis.
The map pack in Missouri
Google shows three businesses in the map pack for a search like "therapy practice near me" in St. Louis. In Missouri the shops that hold those spots usually sit near the 90th percentile, 110 reviews, not the median. 11% of Missouri therapists have passed 100 reviews; the other 89.0% are competing for whatever is left below the fold.
The website gap in Missouri
15.1% of Missouri therapists list no website on their Google profile, about as many than the national 17%. Nationally, therapists with a website have a median of 9 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Missouri compares
Of the 51 states in our data, Missouri ranks 25th for the number of therapists, 25th for median review count, and 34th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Missouri | 3,323 | 6 | 15.1% |
| Illinois | 6,813 | 6 | 13.5% |
| Indiana | 3,391 | 5 | 19.4% |
| Iowa | 1,948 | 5 | 15.1% |
| Kansas | 1,627 | 4 | 18.4% |
| Michigan | 5,731 | 8 | 15.4% |
| Minnesota | 4,184 | 4 | 12.9% |
| Nebraska | 792 | 3 | 19.3% |
| North Dakota | 693 | 4 | 16.6% |
What to do first in Missouri
- Set a review velocity. One review per job day, asked at the door, moves a 6-review shop past the Missouri 75th percentile (30) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 6 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.