Social media management for a therapy practice
For most practices social is a credibility check, not a lead source. Someone finds you on Google, opens Instagram to see whether a real person runs the place, and checks whether anything was posted this quarter. That is the whole job, and two posts a week does it.
What to post: short psychoeducation in your own words, what a first session looks like, your fee and insurance position stated plainly, when a group has openings, the occasional thing about your town. What not to post matters more. Never engage a client in comments and never follow one back, because a like from a therapist identifies the relationship to anyone reading. Hide comments carrying clinical detail and reply privately with the crisis line where warranted.
The common failure is handing the account to someone posting generic quote graphics under your license. After two weeks you should have a month of drafted posts in your voice and a written comment policy.