Where your competition is in Tennessee
The largest concentrations of therapists in our Tennessee data are in Chattanooga, Knoxville, Clarksville, Memphis, Brentwood, Nashville, Hendersonville and Franklin. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Chattanooga.
The map pack in Tennessee
In Tennessee, 50.8% of therapists have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Knoxville searches are not in that group. They are near 148 reviews and they ask every customer.
The website gap in Tennessee
A website is the clearest marker of a therapy practice that is going to compete for the map pack, and 14.9% of therapists in Tennessee do not have one linked. Across the country the median review count with a site is 9, without one 1. If your shop is in the 14.9%, start there.
How Tennessee compares
Of the 51 states in our data, Tennessee ranks 24th for the number of therapists, 8th for median review count, and 37th for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Tennessee | 3,328 | 9 | 14.9% |
| Alabama | 2,511 | 6 | 19% |
| Delaware | 461 | 8 | 15.8% |
| District of Columbia | 21 | 25 | 9.5% |
| Florida | 8,338 | 15 | 14.2% |
| Georgia | 5,694 | 9 | 14.3% |
| Kentucky | 1,984 | 7 | 18.3% |
| Maryland | 5,147 | 6 | 14.4% |
| Mississippi | 1,440 | 3.5 | 21.9% |
What to do first in Tennessee
- Set a review velocity. One review per job day, asked at the door, moves a 9-review shop past the Tennessee 75th percentile (49) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Tennessee customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 9 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.