Most marketing advice aimed at therapists is written by people who have never read an ethics code. It tells you to collect testimonials, run a "success story" ad, and post client wins. That advice can cost you your license. This site starts from the opposite place: what can a therapist in private practice actually do, inside the rules, that fills a calendar.
The second thing that makes this site different is that nothing is hidden behind a call. The guides give you the scripts, the budgets and the sequence. If you would rather have it run for you, you pick one service and we run it for 14 days at no cost. No card. If the intake calls do not increase, you have lost a setup call and nothing else.
What is on the site
The benchmark report is built from 171,610 public Google Business Profile listings across 51 states for therapists, counselors, psychologists and clinics. The median listing has 6 reviews. 20.4% have none at all. 22.7% list no hours. Those gaps matter more in this field than in almost any other, because so few practices compete on Google at all.
The guides cover what moves intake calls for a practice: your Google Business Profile, directory listings including Psychology Today, a website that answers the four questions every prospective client has, Google Ads that do not bleed money on the word "therapy", private pay versus panel fees, and how to appear when someone asks ChatGPT for a therapist in their city.
The calculator takes your own fee, your caseload and your no-answer rate and shows what unreturned calls cost per month. For a solo practice the number is usually larger than the entire marketing budget.
The editorial stance
Reviews and testimonials are handled carefully here. The APA and ACA codes restrict soliciting testimonials from current clients, and most state boards follow suit. Every guide on this site that touches reputation assumes you will not ask a person in your care for a review, and builds the plan around profile completeness, directory presence and referral relationships instead. Steve Meitler edits the site and builds the dataset. More on the about page.