Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 171,610 public Google Business Profile listings of therapists across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Google can now flag your practice profile over suspicious reviews. Here is what to check
- Most practices hide their email. Many new clients would rather write than call
- Word-for-word replies to a new client inquiry, from first voicemail to booked consult
- Meta now treats your therapy ads as health data. Here is what that changes
- The September wave is here and most practices are not ready for it
- Hiring help for practice marketing, or doing it yourself
- The therapy calendar year: when practices empty and what to do about it
- AI answers are now picking the therapist, and most practice sites are unreadable to them
Contact
Corrections, questions about the data, or press: text or call (385) 217-8216.